Monday, September 15, 2008

Barter Exchange Can Increase Your Business by Terry Lamb

Barter exchange really can help to increase your business, so don't think of it as a slight income loss. After all, it is called barter exchange because you do get something in return for the services you give away. When you are considering using barter exchange to meet new customers and build new business, start by reflecting on what you really need. When you trade services or products you will be happy with the deal if you get something that you really can use, or something you want.

If you are wanting to barter for goods and feel positive about it, you should identify the services and/or goods first. You may then decide what you are willing to give for these goods and their worth. There needs to be equal value among the items you are trading so therefore it will be a fair trade for both parties. You will feel at ease when the deal is made.

It's not unusual nowadays to be approached by those who want to use barter exchange as a commodity in doing business with you, particularly if you're in a service business. If potential customers do not show up at your doorstep, you must go out and find them. That's when the networking starts.

Don't be shy about calling on other business owners to ask about the possibility of using non-monetary trades to do business with them. The worst that can happen is they say no, meanwhile they have become introduced to the products or services you have to trade. If a potential barter partner says no, make sure they still get your business card and description of products and services you offer.

If you discover a person who is eager to barter with you, you have an ideal chance to display your merchandise and/or services. Treat him or her every bit as well as you do any customer who pays with currency. Let such people see how well you can serve them so that they will go on to obtain word-of-mouth sales for you with their friends, families, acquaintances, and business colleagues.

Be certain to give your trading pals plenty of business cards and contact data for yourself as well as printed information about your merchandise and/or services to share with their customers. Perhaps you may even choose to offer minor discounts to those they refer to you. And always keep in mind that you must do referrals for others if you wish them to do the same for you. That means that you have to express your satisfaction freely if you like what you obtain through barter exchange.

About the Author

Learn the benefits of joining a local Barter Exchange by downloading our "Free" report titled: Top Ten Tips for Joining A Barter Network. Visit http://www.barterforcash.

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