Viral Marketing �" it has a multiplier marketing impact by Naman Jain

Viral marketing is done using already established marketing networks. It is a sort of word-of-mouth marketing that has a ripple effect. It aims at creating brand awareness using marketing techniques such as video clips, images or text messages through the Internet. It works like a viral that replicates itself.

It is based on the premise that a person, who buys a product that he or she likes, is likely to tell at least three to four other persons about different features of the product and at what price it was purchased. If he or she does not like the product, it is very likely that he or she may rope in eleven people to tell them about the product. So viral marketing tries to latch onto this human behavior. To avoid viral marketing becoming an episodic function, it is necessary to control and manage people to people interactions by form alising processes that direct customer advocates' communications.

To reap the benefits of viral marketing, it is important to focus on buying behavior of customers and how they communicate. It is necessary to put emphasis on the marketing process rather than the marketing message. Viral marketing is growing in popularity as every business wants its marketing message to spread like a viral and have a multiplier effect. Every business wants that word about their brands should get passed on from one person to another.

Viral marketing is the most integral part of any marketing campaign that has certain goals to be achieved. Furthermore, it should noticed that a suggestion given at the bottom of your email, asking the recipient to pass it on to his or her friends or relatives, is not viral marketing. Instead, there should be some kind of incentives, discounts, or other valuable information so that the recipient feels that it is worth passing on the message.

Technological concern is other aspect that should be taken care of. You should restrain yourself from sending attachments along with your messages due to the widespread problem of computer viruses troubling everyone around the world. The other reason why attachments should be avoided is that many people are unlikely to open them.

About the Author

Naman Jain is an Internet Marketing professional, presently working with Rupiz Media, one of the leading online marketing company offering expert SEO services, pay per click, affiliate marketing services,UK web development services and website designing solutions over the globe.