Thursday, September 11, 2008

Viral Friend Generator Builds Referrals by John Cale

Growing your email list is a critical component of building an online business. Although there are a variety of marketing tools for this purpose, it seems that quite a few of them have lost their luster.

Online classifieds, once a reliable source of new prospects, is now far too cluttered for your message to be seen. Similarly, ezine ads now go largely ignored. Pay-per-click advertising has become exorbitantly expensive, requiring extensive copy testing to merely break even.

Link exchanging and posting articles that call attention to your website are still viable alternatives but they take quite a bit of time to implement and update on a regular basis.

It would seem, therefore, that viral marketing may be the best tactic for gathering email addresses on a large scale. Friend-tell-a-friend programs, the equivalent of word of mouth advertising, carry the added power of a perceived endorsement.

There are quite a few software programs designed to help website owners put such a marketing campaign in place. A lot of them are even free of charge; the problem with those, however, is that they can be very time consuming to use. Additionally, the user must install a script every time he or she wants to create a campaign.

Viral Friend Generator, touted as “tell a friend on steroids,” seems to be easier to use than other programs developed for the same purpose. It merely involves filling in a form and uploading the code to your site.

Visitors should then start telling friends about your website because you’ve made it simple for them to do so. Additionally, you’ve encouraged them to recommend it as a site of interest. In fact, the Viral Friend Generator program can even be used to force people to tell their friends before they can access a product.

Tracking the statistics for your friend-tell-a-friend efforts is also supposed to be easy with this program, which provides conversion rates as well as prospect figures.

The website for Viral Friend Generator lists a myriad of other reasons why the program is better than its competitors, including the fact that you can use it on thousands of sites with a one-time installation. Plus, it works with the most popular auto responders, has plain text or HTML send options and an easy wizard for creating campaigns. Importantly, this program supposedly makes it impossible to receive or send a virus or trojan via your word-of-mouth campaign.

For website owners concerned about generating spam complaints Viral Friend Generator automatically sends out personal, one-to-one communications so there is no mass mailing involved.

All of the Viral Friend Generator benefits make a strong case for investing in such a reasonably priced program.

About the Author

John Cale is the GuruReporter within the internet marketing niche. Gurureporter.com is an online community where free members can share ideas, concepts, strategies, and discuss trends. Only the very best internet marketing gurus and their products and services will be featured at the site. Please visit http://gurureporter.com and rate the guru today.

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