Network Marketers - How To Improve Your Video Presentations on Your Website! -- Lesson 1
The use of video presentation in the networkting arena is everywhere. Every network marketer in the world will tell you that you HAVE to get a webcam and make use of video presentations on our website to sell your opportunity. Utilizing YouTube is also hyped up as the greatest thing since sliced bread.
Don't misunderstand me, the availability of this technology for the average "Joe" is great. You no longer have to hire a firm to create these videos for you and when used correctly they can boost your audience.
The problem is, for the most part, the quality of these videos and presentations are terrible. Most of them consist of a "talking head" yammering at you about how their opportunity will make you rich. They do little to build your downline or sell your business.
Take a minute and think about the videos that you see on the professional websites. They make use of a lot of visuals that send a subliminal message. For example, a luxurious home on the beach showing people relaxing in the sun. The subliminal message here is that these people are wealthy enough to live the lifestyle you can only dream of. It draws you in to find out how they did it. Another visual they use is showing you mansion type homes and expensive cars. If you have ever watched a video by Mike Dillard, self-made millionaire internet entrepreneur, notice how he is always shown in a setting that says wealth. Lavish home, expensive car, whatever. The visual effect give him credibility and makes you believe that if he is that successful, then he surely has something of value to offer you.
What about your video? Are you standing in your den or kitchen in a polo shirt? Does your den or kitchen look like one that belongs to a wealthy, successful person or do you just look like Joe Blow trying to sell someone something so that you can make a few bucks off them? If you are talking to your downline and trying to convince them that if they will just follow your lead they will be successful, do you appear successful yourself? Do you look like you know the secret and they want to know what it is? Or does your video look like you just threw it together in 20 minutes and put it up? Re-watch it.
Does it draw YOU in?
Does it motivate YOU?
Does it make YOU want to buy?
Maybe it's time to do your homework, watch every good video you can remember ever seeing. Take notes on what attracts you to it. What is it that makes you think it's a good video? After you have your list of qualities and features a good video contains, take that list and start production on your new and improved video. Go stand outside someone else's mansion to film your video. Rent a Porsche or Lamborghini for the day and lean on the hood. If you're lucky enough to live near a exclusive resort on the beach, film yourself lounging on their beach with a cabana boy bringing your Mai Tai to you. Get the idea?
Also, don't be afraid to just show scenes and pictures of places that everyone would love to visit or live without you talking at all. Remember, there is a lot of power in the subliminal message and no words need to be spoken, just some appropriate soft background music or sound. Then at the end you after you have their attention you can say what you have to say.
Also, don't yell at your audience. I have seen numerous marketers videos where they are standing there yelling at me as if the volume of their voice will generate enthusiasm on my part. Frankly, they remind me of the Oxy-Clean man. Look again at a video of Mike Dillard's. He speaks quietly and projects himself as a expert who knows the "secret". You get the sense that you are listening to a professional. If you have'nt seen a video of Mike's you can get a seven day boot camp video of his free at http://phamil.magneticsponsoringonline.com. I only refer to Mike Dillard's videos because he has impressed me with the quality. You may have other videos that you have seen.
I'm working on a second lesson on improving your website videos that I hope to publish in the next week or so. Don't miss it. I'm going to addressing the issue of a entire audience that you are losing and how to capture them.
Pam Hamilton I'm Here to Help phamil@askpamhamilton.com http://askpamhamilton.com
About the Author
Pam Hamilton provides a resource site for network marketers. Training materials, how-tos, job listings, business opportunities. 30 years of experience in technical training, video presentation, and public speaking.
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