Wednesday, September 17, 2008

How To Do Viral Marketing by Robert Burghardt

How To Do Viral Marketing

How To Do Viral Marketing. Viral marketing is an unique and extraordinary phenonenom. You share, on the internet, your self, product or service. You make the information available through social networking, video, SEO, advertising or, most likely, all of the above. Everybody knows somebody, and just like rumors, this information can spread fast.

You can use viral tactics to market a newsletter, a blog, a web site, products or services, practically anything and you could have an opportunity to make a profit. The beauty of this technique is that the advertising is free (except for some work from you to set things up), and there is a benefit for the user/potential customer, which is; you may provide them with what they desire. In other words, it is really a "win/win situation".

The process is not complicated, however, it does require some commitment. What you need to do is to analyze your resources. Find something that you can offer that your visitors want, then provide the information in a comprehensible form and watch them roll on in! That is How To Do Viral Marketing.

If you have a certain degree of experience, free web hosting is another way to implement viral marketing. You can provide this for free, on your server, to small businesses or beginning internet marketers. In return, you will place a banner ad at the top of each site advertising your products and web site. This will increase the number of visitors to your website and is an effective means of advertising at little expense.

The concept of viral marketing is an old idea made new again by the Internet, word of mouth advertising has been recognized as a worthwhile marketing tool for thousands of years.

Some other techniques are:

Create an interest - 1. Pursue what is happening now. 2. Give them something to talk about. 3. Package your product or service tightly. Your buzz or viral blurb needs to be short,sweet and make the point.

Online video and audio - Online multimedia advertising is really taking off. User attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment.

Offer a free download of an eBook

Write Articles- write original articles (or have them ghost written) and attach your own bio or resource box to the end of the article, along with a link to your website or your opt-in page.

The Viral Marketing Value of e-mail- Viral Marketing using e-mail is not an objective, it is part of a campaign strategy that is used to achieve objectives. In order to achieve greater branding success exposure, you craft your e-mail message or offer in a way that it encourages pass-along. You must be careful with how you structure your e-mail campaign so you are not accused of SPAM.

Get Your Viral e-mail Forwarded - Getting recipients of your viral advertising e-mail to forward it to their friends and coworkers is not as hard as it sounds. The whole trick is to make them WANT to share it and thereby share your advertisement. Because entertainment has value, interactive content like a quiz or test can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes, or compatibility questionnaires are all things that people find interesting.

Write a Blog - These days, everybody is blogging and you can incorporate blogging into your sales marketing and have a lot more success.

The Viral Marketing Value of Online Forums - Recently, forum marketing has been touted as a kind of free, organic, viral marketing, but because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly cause the exact opposite of the desired effect. This type of marketing has already suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics. Marketers must respect that the purpose of a forum is to be a platform to exchange ideas on a given topic. It is not there to advertise products and services. By focusing on the topic and posting questions and answers, your reputation will grow and this creates the potential for sales naturally.

In summary, Viral Marketing is any advertising and/or marketing technique that, once started, spreads uncontrolably. And You are the one who can start it at "ground zero". That Is How To Do Viral Marketing.

LEGAL NOTICE

The author has strived to be as accurate and complete as possible in the research of this article, notwithstanding the fact that there is no warranty or representation at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

While all attempts have been made to verify information provided , the Author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.

This Article is an overview of some of the most common methods relating to how to do viral marketing. In practical advice with articles and books, like anything else in life, there are no guarantees of income made. Readers are cautioned to take action based on their own judgment and to act accordingly based on their individual and unique circumstances.

There is no guarantee, expressed or implied, that any individual will make any money or achieve any desired result from using the techniques explained in this Article.

This Article is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. As with all business endeavors, there is an inherent risk of loss of capital and/or other assets.


About the Author

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